Looking for an easy dinner idea tonight? Pair crispy crumbed salmon and sweet potato chips with Pike & Joyce Adelaide Hills “The Kay” Reserve Chardonnay for the perfect balance of freshness and richness. Discover simple food and wine pairing inspiration with Pop Up Wine.
SINGAPORE WINE JOURNAL
What’s For a Dinner Tonight? Crumbed Salmon with Sweet Potato Chips & Pike & Joyce Adelaide Hills "The Kay" Reserve Chardonnay
Posted by Market - Pop Up Wine on
What Women Want...when it comes to Wine!
Posted by Market - Pop Up Wine on
"What Women Want…when it comes to Wine". Authored by co-founder of Singapore-based Pop Up Wine, Isadora Noble.
Globally, women represent nearly 45% of wine consumers, but at Pop Up Wine, their demand exceeds 50%. Women are the fastest-growing wine demographic in Asia-Pacific, with consumption projected to grow 6.5% annually through 2031. They are actively shaping the culture in Singapore’s premium, USD $3 billion wine market.
Women's Top Styles are Riesling (79%), Sparkling (62%), Sauvignon Blanc (61%), Rosé (57%), Champagne (55%), and Pinot Noir (54%). Women also show a stronger preference for organic wine, French (Champagne) and Italian (Prosecco) wines, and are more likely to purchase wine gifts.
The piece honors influential women shaping the industry, from global figures like Jancis Robinson MW to Singapore’s leaders: Lesley Liu, Annette Scarfe, Celine Jung, and Bonnie Yap. The author concludes by selecting wines from each top-demand category to celebrate women's refined tastes.
Best Organic Wines in Singapore
Posted by DIGI Brooks on
Many of todays leading wine critics, producers and trade press say there’s no denying that there’s an increasing trend toward organic wine consumption. Many wineries are moving in the direction of organic practices as much as they can, consumers are wanting more healthy & sustainable farming practices and products and organic wines are fitting the trend. - The Real Review
Pop Up Wine Wins 'Best Singapore Wine Retailer 2021' not once...but 3 times!
Posted by Isadora Noble on

‘Best Wine & Champagne Retailer' ~ Singapore Business Awards 2021
'Wine Store of the Year - Singapore' APAC South East Asia Business Awards 2021
'Wine & Champagne Retailer of the Year 2021' ~ Corporate LiveWire Innovation & Excellence Awards 2021

It was eight years ago, that owners Isadora & David launched Pop Up Wine. “Our vision was an online wine store stocked with the wine we love.” David said.
To launch the company, the PR-financial husband and wife duo hosted wine parties on their Black & White's deck, and did the rounds of International and local schools sharing tastings with people eager to find alternatives to the overpriced wine that floods Singapore. They served more than 50,000 people champagne at Singapore's hottest fashion & art shows, hosted more than 500 intimate wine events, and this year launched sister store, Noblewhisky.com.

David said “If Pop Up Wine was a wine, it is now is a Grand Cru. Smooth, full-bodied, masses of fun (and fans), intense in its commitment to quality, and outstanding service. Good to enjoy now. Will get better with age.”
Thanking their customers for their support, Isadora & David said they continued to be focussed on bringing great quality wine at discount prices to Singapore's wine drinkers.
“We have the best wine and fastest, same-day, every-day-of-the year wine delivery service. We’ve been told by industry wine veterans we have Asia’s best wine website and mobile app, and the best live chat customer service which operates 9am-10pm everyday.”
The awards confirm what customers of the company have known for some time, that Pop Up Wine is Singapore’s most popular online wine store. Offering more than 200 different award-winning wines, priced from $27 and delivered same-day, all wines are hand-selected by Pop Up Wine’s experts and represent unquestionable value.
Singapore Business Awards announces Pop Up Wine ‘Singapore’s Best Wine & Champagne Retailer 2021’
Posted by Isadora Noble on