"What Women Want…when it comes to Wine". Authored by co-founder of Singapore-based Pop Up Wine, Isadora Noble.
Globally, women represent nearly 45% of wine consumers, but at Pop Up Wine, their demand exceeds 50%. Women are the fastest-growing wine demographic in Asia-Pacific, with consumption projected to grow 6.5% annually through 2031. They are actively shaping the culture in Singapore’s premium, USD $3 billion wine market.
Women's Top Styles are Riesling (79%), Sparkling (62%), Sauvignon Blanc (61%), Rosé (57%), Champagne (55%), and Pinot Noir (54%). Women also show a stronger preference for organic wine, French (Champagne) and Italian (Prosecco) wines, and are more likely to purchase wine gifts.
The piece honors influential women shaping the industry, from global figures like Jancis Robinson MW to Singapore’s leaders: Lesley Liu, Annette Scarfe, Celine Jung, and Bonnie Yap. The author concludes by selecting wines from each top-demand category to celebrate women's refined tastes.


